From the spread of COVID-19 virus that has affected many people to unexpectedly change in their consumer behavior, especially the delivery market that is growing and competing fiercely with a market value of up to 4.1 billion baht (Kasikorn Research Center : May 2020); A food business leader like "Makro", therefore, does not wait to launch a strong campaign like "Happy Food @ Home" to join the consumption trend in the New Normal as well.
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