Phetchaburi, September 1, 2025 – CP AXTRA Plc, operator of Makro and Lotus’s, has reinforced its role as a “platform of opportunity” by joining hands with Kwanjai Farm, a well-known mangrove crab farm in Phetchaburi, to enhance product standards and expand distribution.
Under its Break Bulk Strategy, Makro has introduced “basket-packed” mangrove crabs, making premium seafood more accessible to consumers while creating sustainable income for farmers and local workers. The crabs are sold in smaller, affordable packs at 219 baht per kilogram.
Siriporn Dechsingha, Chief Corporate Sustainability and Communication Officer of CP AXTRA, said the initiative reflects the company’s mission to empower small producers: “This launch is not only about bringing fresh, high-quality crabs to consumers nationwide at affordable prices, but also about helping farmers build sustainable livelihoods and pride in their work.”
Kwanjai Farm is run by three siblings – Walairat Rungpean Charoenphol, Nattakan and Pimkajee Rungpean – whose family has been in the crab business for nearly four decades. Originally based in Ranong, the farm later moved to Phetchaburi, where brackish waters produce sweeter, firmer crab meat. The farm strictly selects only quality crabs for packing, while undersized crabs are kept until they reach the right standards.
According to Walairat, demand has grown significantly with Makro’s support: “We started with only 150 kilograms of crabs per week, but sales have now risen to 1,800 kilograms. After introducing the basket-packed crabs, weekly sales climbed to 4,000 kilograms. What makes us proud is that our growth benefits the whole community. All workers are local, and we also sell juvenile crabs to farmers for rearing, then buy them back for distribution. This creates a true cycle of income and sustainability.”
Makro said the Break Bulk Strategy not only allows customers to buy seafood at reasonable prices but also strengthens opportunities for small-scale farmers and producers to access larger markets.
The “basket crab” is now available at 71 Makro branches and will soon be rolled out nationwide. More details are available at makro.co.th
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