
Siam Makro PLC led by Khun Siriporn Dechsingha Chief Corporate Communications Officer, Khun Thiraporn Thirathip Director - Commercial Fresh Food 1, Khun Jutarat Pattanatorn Director - Quality Assurance together with Khun Wiboon Waiyasurasingh, Farm owner and president of Beef Cluster Cooperative Limited invited the press to visit Surasingh Farm, Rayong province.
Makro revealed that the Company has launched a sustainable agriculture model to promote cattle farmers by adjusting feed methodology, feed formula, and environment in raising herd. This is to support the growing demand of premium grade beef by connecting the market through Makro branches towards HoReCa business operators. By doing this, allows the farmers income to increase more than 20,000 baht per cattle. Makro also supports over 5,000 households of Thai cattle farmers on cattle development in order to enter the premium meat market, create marketing plan, and continuously developing together through “Market leads Production” strategy.
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Makro revealed that the Company has launched a sustainable agriculture model to promote cattle farmers by adjusting feed methodology, feed formula, and environment in raising herd. This is to support the growing demand of premium grade beef by connecting the market through Makro branches towards HoReCa business operators. By doing this, allows the farmers income to increase more than 20,000 baht per cattle. Makro also supports over 5,000 households of Thai cattle farmers on cattle development in order to enter the premium meat market, create marketing plan, and continuously developing together through “Market leads Production” strategy.
Read More Here