Siam Makro Public Company Limited launches the first-ever Makro Digital Store in Lat Krabang, seamlessly connecting staff, suppliers and customers through the use of AI. The store is the prototype for Foodservice model capable of delivering added values in 4 dimensions - increased efficiency, better service, energy saving, and lower environmental impact. It would also diminish recurring retail issues including lack of stock, long queues, and quality control. Makro’s in-store advertisements are also digitalized corresponding to the dynamic of the IoT generation while maintaining the Company’s position as “Your Trusted Partner” for modern professional customers.
Mrs. Siriporn Dechsingha, Chief Corporate Communications Officer, Siam Makro Public Company Limited, disclosed, “Advancing into the 30th year of Siam Makro, we are determined to redefine our wholesale business in correspondence to today’s business environment through integration of new technologies such as Internet of Things (IoT) and Artificial Intelligence (AI) in order to deliver added values to our professional customers. In respect to that conviction, Makro Digital Store Lat Krabang is set to be the first retail store in Thailand that is able to connect its operation system and store management with staff, suppliers, and customers through digital solution.”
“By exploiting technological advancement, Makro Digital Store is able to realize significant improvement in 4 dimensions: better customer service, higher management efficiency, long-term energy conservation, and lower impact on the environment. With the digitalization of the store, customers will experience a whole new level of retail that is not only convenient, swift, and definitive; but also personalized and informative as the technologies are also linked with Makro mobile application which will notify membered customers of every promotion and privileges they are entitled to receive.”
Makro Digital Store Lat Krabang located on 6,700 square meters plot of land. It was designed and constructed with digital technologies fully implemented into its management operation; from cashiers to shelves, stock inventory, e-commerce system, and overall energy consumption. All the data and details can be immediately monitored via the Operation Dashboard.
Through technological implementation, Makro is delivering added values in 4 dimensions as follows:
• Better Customer Service – With AI Cameras monitoring movements of goods on the shelves, staff can easily and timely fill up the shelves; thus, ensuring product availability for the customers. The innovative Queue Buster also helps making purchase much faster and reducing waiting time at the cashier.
• Higher Management Efficiency – The store’s ESL (Electronic Shelf Label) effectively revises price tags with just a few clicks, eliminating pain-staking task of replacing every pieces of papers. Picking Solution provide convenient delivery of goods directly to the hands of customers. Smart Cooling System makes temperature control more precise and ensures every produce remains fresh and of highest quality.
• Long-term Energy Conservation – The Solar Panel installed on the rooftop generates clean energy for the store and contributes up to 35% of energy and electricity conservation.
• Lower Environmental Impact – The Eco-Friendly Dashboard can help cut down greenhouse gas emission up to 798,000 kilogram per year. Water Loop Heat Exchange System can reduce energy consumption by dividing the cooling system into smaller independent units that are easily controlled through the command center (accessible via tablets). There are also Charging Station at the parking lots available for customers with Electric Vehicles.
Furthermore, every staff member will be trained to ensure their thorough knowledge and understanding of all the new technologies within the store. Also, in the beginning, the staff will carefully instruct customers to familiarize themselves with the new digital system until they are well adept with the technologies.
“Makro strongly believes that, in this challenging time, the sustainable future of wholesale business is relying
on technology integration and human resources development driven by digital transformation. Makro Digital Store Lat Krabang is the pilot model and the concrete proof of effective uses of various technologies. Looking ahead, the Company is planning to launch similar digital stores and/or pick and choose certain technologies to integrate with applicable branches.”
on technology integration and human resources development driven by digital transformation. Makro Digital Store Lat Krabang is the pilot model and the concrete proof of effective uses of various technologies. Looking ahead, the Company is planning to launch similar digital stores and/or pick and choose certain technologies to integrate with applicable branches.”
On the occasion of its 30th Anniversary, Siam Makro reaffirms its vision as “Makro 4.0 – Enhancing People’s Lives” under the concept “Along the Journey to Sustainable Growth” and relentlessly upholds its position as the number one food solution provider and a truly trusted partner for professional customers.
