Bangkok, 9 February 2026 – Makro, the wholesale business under CP AXTRA Public Company Limited, reaffirmed its role as a key partner to food business operators through its participation in “THAILAND BEEF FEST 2026: THAI INNOVATIVE BEEF, GLOBAL TASTE.” the national-level food expo brings together innovations in Thai beef and premium beef brands from abroad and is organised by the National Innovation Agency (Public Organization) or (NIA).
Through its participation, Makro aims to support Thai food business operators by inviting chefs and restaurant entrepreneurs under the “Makro Stands by You with a Smile” through Chef’s Club by Makro programme to take part in the event. The programme is designed to enhance the capabilities of restaurant operators by enabling them to access quality ingredients at competitive prices. Participating chefs and entrepreneurs jointly operated booths and created menus featuring Thai beef and Australian beef, offering them for sale at the event. This initiative provides operators with opportunities to test the market, expand income channels, and increase brand visibility, reflecting Makro’s role in fostering a market environment that supports the sustainable growth of Thailand’s foodservice sector. It also helps entrepreneurs manage costs more effectively and remain competitive in today’s dynamic market.
At the same time, Makro highlighted its strength as a Quality Beef Destination for food business operators by showcasing its curated selection of premium beef sourced from both domestic and international producers, available across all Makro stores nationwide. Beef products are packaged using Skin Pack technology—an innovation that helps preserve freshness, tenderness, and flavour for up to 21 days from the production date. In addition, Makro reinforces consumer confidence in food quality and safety through its i-Trace (Traceability System), a comprehensive end-to-end traceability solution. By scanning a QR code on the product, consumers can transparently access key information, including origin, processing facilities, packing details, and nutritional information, further elevating food safety and quality standards.
Consumers and food business operators can purchase quality beef and a wide range of other products at all Makro branches nationwide or enjoy convenient home delivery via the Makro PRO application. For more information and the latest promotions, please visit www.makro.co.th, the Makro PRO application, or the official Facebook page at https://www.facebook.com/makroHQ.
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